Case study
Day Undefined
Day Undefined is a US-based reviews site for products that help disabled people in day-to-day life. Their team writes honest reviews based on lived experience, and their work genuinely helps people find items that make life easier and more comfortable.
Kate and Liam from Day Undefined found me via my newsletter and I’m so glad they did. During our initial call, I knew I really want this project. Why?
1. Lovely people
2. A really useful organisation
3. It would test everything I’ve learned about accessibility to make the new site work for their audience
Reader, I got the gig.
What wasn’t working on the old site
Their previous website was built on Shopify. Shopify is brilliant for ecommerce… but less brilliant for a content-heavy reviews platform. The team had done a DIY job to get things moving (and done pretty well), but there were a few problems:
- navigation wasn’t intuitive
- it was tricky to keep reviews organised
- updating content felt clunky and time-consuming
- the layout didn’t really reflect their visual brand
- accessibility wasn’t strong enough for their audience
It was a good start, but they were ready for the next iteration.
What they needed instead
When we talked things through, a clear picture emerged of what they needed:
- a professional site that feels calm, clear, and trustworthy
- easy for visitors to browse, filter, and search reviews
- easy for the team to add new content without wrestling with the backend
- a structure that could grow with them
- strong accessibility baked in from the start
- space for blog posts and updates
- a newsletter integration making it easier to build a community around the organisation
The fact that I could do this while keeping the carbon footprint of the site as low as possible was a big bonus.
How I rebuilt it (and made life simpler for everyone)
A structure that actually fits the content
We mapped out together how reviews should work: categories, tags, filters, the difference between review types, and how visitors might browse them. This meant the new site wouldn’t just look better, it would make sense.
A custom WordPress build
Instead of sticking with Shopify, I rebuilt the whole site on WordPress. Reviews are now their own custom post type, which means:
• adding new reviews is quick and consistent
• everything stays neatly organised
• filters and search work beautifully
• the team doesn’t need technical skills to keep the site running smoothly
Accessibility as a non-negotiable
With a primarily disabled audience, accessibility had to be strong from the start. I focused on:
• clear heading structure
• easy keyboard navigation
• screen-reader-friendly markup
• strong colour contrast
• simplified layouts and interactions
Cleaner, lighter, more sustainable
I showed the team how to resize and optimise images, and built the site with lightweight components to reduce load. It’s on green hosting too, so the environmental footprint stays as low as possible.
Brand-aligned and professional
The new site is much more cohesive now: their colours, their voice, their personality. It’s tidy, calm, and readable.
Newsletter integration
We added EmailOctopus forms so they can keep in touch with visitors without juggling complicated tools.
The results
A few highlights:
• the site is far easier to navigate, especially for disabled users.
• the team can now add and organise reviews easily
• the design feels cohesive and professional.
• performance is lighter and more energy-efficient.
• readers can sign up to the mailing list, helping Day Undefined grow their community.
• the website finally reflects the care, clarity, and purpose behind their work.
Members of the team with different disabilities tested the site, and after a few small tweaks, they told us it felt accessible, straightforward, and enjoyable to use. Phew!
After launch
Kate and Liam are on my maintenance plan, so I’m keeping the site secure and up to date and giving them privacy-friendly analytics reports each month. I’ve also been available for questions and support as they get used to using the new site.
This project was really collaborative and rewarding. I’m proud of what we created. The site is also yet more proof that lower-carbon design and accessibility aren’t extras to be added on at the last minute and they aren’t a hindrance to user experience or a good-looking website. They’re an integral part of the process and serve to make the final product better for everyone.
“Molly is adaptable and dependable – great to work with! She’s a human being with flexibility but also attention to detail. She’s creative, versatile, and capabile of dealing with complexity. The site is excellent”
